MARKETING CAPABILITIES IN THE DIGITAL ENVIRONMENT. CONSEQUENCES ON THE PERFORMANCE OF THE COMPANY
The purpose of this paper is to identify the effects of marketing capabilities in the digital environment on the company's performance. To test these effects, the data was obtained through a questionnaire-based survey on a sample of 38 companies that have operations in Romania. For the statisti...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Oradea Publishing House
2020-03-01
|
| Series: | Oradea Journal of Business and Economics |
| Subjects: | |
| Online Access: | http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2020/03/OJBE_vol-51_fin-106-115.pdf |