Les animateurs de communauté et les professionnels en relations publiques : enjeux sur la e-réputation des organisations
A new concept, the “e-Reputation”, has recently emerged following the enormous growth of Web 2.0 sharing tools. Given the importance of this phenomenon within social media, we will observe and analyze the issues therein with respect to public relations. We draw a qualitative narrative of the e-Reput...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2014-02-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communiquer/569 |