Media Marketing in Advertising Activities of Libraries
The paper focuses on advantages of using viral marketing technology in advertising activities of libraries, the basic principles and components of viral marketing. The general features of viral marketing, requirements for effective distribution of viral content are highlighted. The main types of pub...
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| Format: | Article |
| Language: | English |
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Vernadsky National Library of Ukraine
2018-01-01
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| Series: | Наукові праці Національної бібліотеки України імені В.І. Вернадського |
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| Online Access: |
http://nbuv.gov.ua/j-pdf/npnbuimviv_2018_50_40.pdf
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