ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK TERASI UDANG

The objectives of the research were to analyze the characteristics and consumers preference towards shrimp paste. Faktors and level attributes used are size (5 gr, 10gr and 25gr), presentation (burned, and have not burned), packaging (wrapper leaf, jointly and severally plastic, and aluminum foil) a...

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Bibliographic Details
Main Author: ROKHMAN PERMADI
Format: Article
Language:English
Published: Jurusan Sosial Ekonomi Pertanian Universitas Tanjungpura 2016-05-01
Series:Jurnal Social Economic of Agriculture
Online Access:http://jurnal.untan.ac.id/index.php/jsea/article/view/15059