SHOPPING EXPERIENCE AND SUBJECTIVE WELL-BEING: AN EMPIRICAL STUDY
While a traditional marketer aims to enhance customer loyalty, a social marketer focuses on the creation of individual well-being. To date, some social marketing programs have been launched to enhance individual well-being. However, only a few studies have been oriented to investigate subjective wel...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2018-09-01
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| Series: | Journal of Indonesian Economy and Business |
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| Online Access: | https://journal.ugm.ac.id/jieb/article/view/29224/23669 |