The New Key of Competitive Advantage in Business

Given the new knowledge economy, competitive environment, the rise of the new technologies and also the new instruments for marketing and management – from social media to software, from chatbots to ERP – every business has to understand that adjusting to the new conditions is vital not only to surv...

Full description

Bibliographic Details
Main Author: Dana Adriana Lupșa-Tătaru
Format: Article
Language:English
Published: Ovidius University Press 2019-01-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2020/02/Section%20IV/19.pdf