Beyond main effects assumption in Conjoint Analysis: Comparison of Conjoint Value Analysis vs. Choice-based Conjoint. Statistical approach and construction of designs applied to New Product Development
<p>The assumption of only main effects in Conjoint Analysis methods has created a debate whether to focus or not on the impact of interactions in determining the most prefered combination of attributes of a product. In this research a comparison of Conjoint Value Analysis CVA and Choice-Based...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad San Francisco de Quito
2015-12-01
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| Series: | ACI Avances en Ciencias e Ingenierías |
| Subjects: | |
| Online Access: | http://revistas.usfq.edu.ec/index.php/avances/article/view/264 |