STRATEGI PEMASARAN DESA BRAJAN MENUJU DESA WISATA MANDIRI

The objective of this research is to identify the existing business model implemented by Brajan Tourism Village by using Business Model Canvas (BMC) approach in order to develop a new business model after being analyzed by the SWOT analysis. SWOT analysis uses to identify the condition of internal f...

Full description

Bibliographic Details
Main Authors: Ivo Novitaningtyas, Andhatu Achsa, Budi Rahardjo
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2020-11-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:http://journal.ipb.ac.id/index.php/jabm/article/view/27887