A multidisciplinary approach to health campaign effectiveness

A multidisciplinary approach to health campaign effectiveness

Campaign costs are rising, making ad execution testing more critical to determine effectiveness prior to media spending. Premarket testing occurs prior to messages’ airing while in-market testing examines message attributes when messages are aired within a real-world setting, where context plays an...

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Bibliographic Details
Main Authors: Jessica M. Rath, Marisa Greenberg, Ollie Ganz, Lindsay Pitzer, Elizabeth Hair, Haijun Xiao, Jennifer Cantrell, Donna Vallone
Format: Article
Language:English
Published: PAGEPress Publications 2018-10-01
Series:Journal of Public Health Research
Subjects:
Public Health Campaigns
Ad Execution Testing
Campaign Effectiveness
Anti-Tobacco
Online Access:https://www.jphres.org/index.php/jphres/article/view/1379

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https://www.jphres.org/index.php/jphres/article/view/1379

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