The Image of a Modern Woman in the Advertising Discourse: on the Material of Media Texts of Glossy Magazines in Russia
The authors use the material of female glossy magazines to investigate, on the basis of a discourse analysis and the contextual method, verbal features of stylistically strong positions of the advertising text, revealing an image of the modern woman who conducts active professional and private life....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Transylvanian Association for Romanian Literature and Culture of Romanian People (ASTRA), Năsăud Department, Salva Circle
2019-07-01
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| Series: | Astra Salvensis |
| Subjects: | |
| Online Access: | https://astrasalvensis.eu/blog/mdocs-posts/55-luiza-n-gishkaeva-natalia-v-dubinina-svetlana-a-moskvicheva-liudmila-v-krivoshlykova-the-image-of-a-modern-woman-in-the-advertising-discourse-on-the-material-of/ |