The innovation process in a company supplying inputs for steel marketmetallurgical world market: a case study at Alpha S/A

This research investigates and analyzes the innovation process in a mining company supplying inputs for the global steel-metallurgical market. The analysis model was structured into four categories originated in the innovation process as the assumptions by Davila et al. (2007), to know: (i) strate...

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Bibliographic Details
Main Authors: Gleiciane Ferreira Botta, Rivadávia C. Drummond de Alvarenga Neto
Format: Article
Language:English
Published: Universidade Estadual Paulista 2015-06-01
Series:GEPROS: Gestão da Produção, Operações e Sistemas
Subjects:
Online Access:http://www.gepros.feb.unesp.br/index.php/gepros/article/view/1230/641