MARKET CAPACITY AS THE BASIS OF MARKETING RESEARCH FOOD MARKET OF KEMEROVO REGION

MARKET CAPACITY AS THE BASIS OF MARKETING RESEARCH FOOD MARKET OF KEMEROVO REGION

One of the main tasks of marketing research is to identify the capacity of food market. Market capacity, concerning its quantitative characteristics, demonstrates the capabilities of food market volume of sales. It is a common practice to distinguish between two levels of market capacity: potential...

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Bibliographic Details
Main Authors: Brese O.E., Grjaznova N.L., Brese V.A., Angersbach A.K.
Format: Article
Language:English
Published: Kemerovo State University 2015-06-01
Series:Foods and Raw Materials
Subjects:
Marketing research
real and potential market capacity
rational consumption norms (rates)
Online Access:http://jfrm.ru/?page=archive&jrn=5&article=18

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