INTERNET IMPLICATIONS OF TRENDS OF MARKETING DEVELOPMENT

Business of companies in a dynamic, turbulent and uncertain business environment are unthinkable without the acceptance of marketing as the business concepts. Accelerated development of information and communication, and Internet technology affect marketing in that increases the efficiency of marke...

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Bibliographic Details
Main Authors: Саша Томић, M.Sc., Васо Арсеновић, M.Sc.
Format: Article
Language:English
Published: University of Banja Luka, Faculty of Economics 2009-12-01
Series:Acta Economica
Subjects:
Online Access:http://ae.ef.unibl.org/index.php/AE/article/view/213