Integrating Five Theories in Pursuit of Marketing Success in Gamification Interventions: A Conceptual Paper
<p>The study was motivated by the novelty of Gamification and the possible impact of its growth in the marketing space.<strong> </strong>It synthesizes information gleaned from gamification literature, to isolate common themes in order to produce a set of researchable propositions...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-03-01
|
| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/7174 |