Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area

The traditional micro-retailing market its existence today threatened by the strong penetration of supermarkets, the condition does not occur only in big cities in developed country but also in development country such as rural coastal area. In order to measure the sustainability and durability on e...

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Bibliographic Details
Main Authors: Meyske A. Rahantoknam, Wellem A. Teniwut, Anna M. Ngabalin
Format: Article
Language:English
Published: EconJournals 2017-03-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32094/355415?publisher=http-www-cag-edu-tr-ilhan-ozturk