A Psychographic Analysis of Foreign Investors’ Perceptions of the Non-Financial Factors Influencing Foreign Direct Investment to Zimbabwe
Understanding the role of psychographics in influencing financial consumer behaviour is an emerging discourse. There is a discernible gap in the literature relating to the psychographic profiling of foreign investors, more-so within the African context. This study examines the potential difference...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2019-10-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/5925/5150 |