Using a hybrid model to evaluate development strategies for digital content

Using a hybrid model to evaluate development strategies for digital content

Digital content (DC) is one of the most important areas of growth within the global creative and knowledge-based economy. The paper aims to propose a systematic approach to evaluating strategies to develop DC industry and how it should be effectively implemented. Our analysis employs a hybrid multi...

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Bibliographic Details
Main Author: Ching-Chiang Yeh
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2017-07-01
Series:Technological and Economic Development of Economy
Subjects:
digital content
development strategies
interpretive structural modelling
analytic network process
multiple criteria decision making
Technique for Order Preference by Similarity to Ideal Solution
Online Access:http://journals.vgtu.lt/index.php/TEDE/article/view/672

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http://journals.vgtu.lt/index.php/TEDE/article/view/672

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