CONSUMER BEHAVIOR PREDICTION ANALYSIS BASED ON RATIONALISM AND UNDERSTANDING ABOUT CONSEQUENCES TOWARDS PIRATED DIGITAL PRODUCTS

CONSUMER BEHAVIOR PREDICTION ANALYSIS BASED ON RATIONALISM AND UNDERSTANDING ABOUT CONSEQUENCES TOWARDS PIRATED DIGITAL PRODUCTS

This research is conducted to examine consumer perception related with rationalization and understanding of risk consequences and their advantages by predicting desires related with digital product piracy. The motivation to conduct digital piracy is reinforced with understanding the advantages obtai...

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Bibliographic Details
Main Authors: Palus Palus, Jony Oktavian Haryanto
Format: Article
Language:English
Published: Universitas Tarumanagara 2017-03-01
Series:Jurnal Manajemen
Subjects:
Perceived risk, perceived benefits, rationalization, moral obligations, attitudes, subjective norms, perceived behavioral control, piracy intention
Online Access:http://www.ecojoin.org/index.php/EJM/article/view/51

Internet

http://www.ecojoin.org/index.php/EJM/article/view/51

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