Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach

Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach

Social media has become explosive, permeating every sphere of the socio-cultural lives of individuals and businesses, and causing nations to technologically evolve. The dramatic growth in the adoption and use of social media has become beneficial to Small and Medium Enterprises (SMEs), significantly...

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Bibliographic Details
Main Authors: Amoah John, Belás Jaroslav, Khan Khurram Ajaz, Metzker Zdenko
Format: Article
Language:English
Published: Sciendo 2021-03-01
Series:Management şi Marketing
Subjects:
sustainability
small and medium-sized enterprises (smes)
social media
strategic advertising tool
ghana
Online Access:https://doi.org/10.2478/mmcks-2021-0003

Internet

https://doi.org/10.2478/mmcks-2021-0003

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