RP et Web social : de l’idéal du dialogue aux enjeux sociaux de la « bonne communication »
The new communication dynamics brought forth by the social Web are thought to affect public relations in such a way that they would transform to adopt more ethical, dialogical and symetric models of practice. A litterature review rather shows an ambivalence, a tension between these ethical models an...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2014-02-01
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| Series: | Communiquer |
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| Online Access: | http://journals.openedition.org/communiquer/565 |