BRAND COMMUNICATION IN THE ONLINE ENVIRONMENT
The term '' brand '' is becoming more and more popular among consumers, due to their growing desire to buy a reliable product, which has created a history around it and whose reputation ensures guaranteed comfort, utility and satisfaction. A brand empha...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2020-06-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/bulletin/Series%20V/2020/BULETIN%20I/02_Balasescu%20Simona.pdf |