Towards institutionalization of communication as a strategic function in organizations of Argentina, Lithuania and Spain
This research paper discusses the degree of institutionalization of communication as a strategic managerial function to explore the different scopes and status achieved across countries and organizational sectors. Empirical work was conducted in Lithuania, Spain and Argentina, chosen as pioneers and...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2021-03-01
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| Series: | Problems and Perspectives in Management |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/14786/PPM_2021_01_Sueldo.pdf |