A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams

A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams

Neuroforecasting predicts population-wide choices based on neural data of individuals and can be used, for example, in neuromarketing to estimate campaign successes. To deliver true value, the brain activity metrics should deliver predictive value above and beyond traditional stated preferences. Evi...

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Bibliographic Details
Main Authors: Nikki Leeuwis, Daniela Pistone, Niels Flick, Tom van Bommel
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-07-01
Series:Frontiers in Psychology
Subjects:
electroencephalogram
neuromarketing
neuroforecasting
music
neural synchrony
popularity prediction
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.672980/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.672980/full

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