Features Categorical System of Bank Marketing Особенности категориального аппарата банковского маркетинга
The basic concepts of the bank marketing are analysed in the article, namely, «bank transaction» and «bank favour». Also, a concept «bank product» is shown out. On the basis of it the complex of measures is offered with the purpose of improvement of of communication policy of bank which is actual in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2012-12-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/pdf/2012/12_0/326_329.pdf |