Evaluation of the Impact of the Quality of Tourism Information on Social Media on the Formation of the Mental Image of Destination Using Rough Sets Theory
<strong>Objective</strong> <br />Despite the relative acceptance of the functions of the dissemination of high quality information on social media, on the formation of a desirable mental image for the users and the significant impact of this mental image on users’ intention to buy...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_76921_3e95d575b4a51f18f02f9ea6d213c1d5.pdf |