New Vertical Marketing of Producers and Small Traders
In relations of producers and small traders, diferent forms of vertical marketing develop a long time. However, under the contemporary conditions of retail global companies, the question is frst about conception of products categories called category management – CM. Namely, the prerequisites of bus...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics in Osijek
2009-12-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/73934 |