THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIES

Being a daily pratice among a lot of humans, music is probably the most present art throughout our lives. That is why, in many cases, advertising uses music to attract out attention and stimulate memories, connecting human expectatives and product added values.

Bibliographic Details
Main Author: Montse Vázquez Gestal
Format: Article
Language:Spanish
Published: Fundación Unamuno 2013-11-01
Series:Revista Orbis
Subjects:
Online Access:http://ojs.revistaorbis.org.ve/index.php/orbis/article/view/104
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spelling doaj-56d1721f01ac4aad834d4fed7935f59e2020-11-24T22:35:57ZspaFundación UnamunoRevista Orbis1856-15942013-11-0126114124104THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIESMontse Vázquez Gestal0Universidad de VigoBeing a daily pratice among a lot of humans, music is probably the most present art throughout our lives. That is why, in many cases, advertising uses music to attract out attention and stimulate memories, connecting human expectatives and product added values.http://ojs.revistaorbis.org.ve/index.php/orbis/article/view/104CreatividadPublicidadMúsicaRecuerdoPersuasión
collection DOAJ
language Spanish
format Article
sources DOAJ
author Montse Vázquez Gestal
spellingShingle Montse Vázquez Gestal
THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIES
Revista Orbis
Creatividad
Publicidad
Música
Recuerdo
Persuasión
author_facet Montse Vázquez Gestal
author_sort Montse Vázquez Gestal
title THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIES
title_short THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIES
title_full THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIES
title_fullStr THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIES
title_full_unstemmed THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIES
title_sort music in the mass media. his advertising use like recollection of past realities
publisher Fundación Unamuno
series Revista Orbis
issn 1856-1594
publishDate 2013-11-01
description Being a daily pratice among a lot of humans, music is probably the most present art throughout our lives. That is why, in many cases, advertising uses music to attract out attention and stimulate memories, connecting human expectatives and product added values.
topic Creatividad
Publicidad
Música
Recuerdo
Persuasión
url http://ojs.revistaorbis.org.ve/index.php/orbis/article/view/104
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