THE MUSIC IN THE MASS MEDIA. HIS ADVERTISING USE LIKE RECOLLECTION OF PAST REALITIES

Being a daily pratice among a lot of humans, music is probably the most present art throughout our lives. That is why, in many cases, advertising uses music to attract out attention and stimulate memories, connecting human expectatives and product added values.

Bibliographic Details
Main Author: Montse Vázquez Gestal
Format: Article
Language:Spanish
Published: Fundación Unamuno 2013-11-01
Series:Revista Orbis
Subjects:
Online Access:http://ojs.revistaorbis.org.ve/index.php/orbis/article/view/104