PENGARUH KARAKTERISTIK TOKO DAN PRODUK BAGI KONSUMEN DI INDONESIA TERHADAP PEMBELIAN IMPULSIF

<div class="WordSection1"><p><em>Impulsive buying tendencies can be found in shopping centers such as malls. The number of malls also cause consumer lifestyles  change. Impulsive behavior </em><em>of </em><em>puchases is influenced by product chara...

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Bibliographic Details
Main Authors: Aditya Halim Perdana Kusuma Putra, Syahnur Said, Sabri Hasan
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2018-01-01
Series:Jurnal Manajemen Dan Kewirausahaan
Online Access:http://jurnal.unmer.ac.id/index.php/jmdk/article/view/1640