El concepto de marketing bajo el paradigma relacional: Una agenda para Latinoamerica
This paper presents an analysis about the marketing situation in Latin America as well as implications with the globalization. It presents a reflexion related to the necessity of rethinking the marketing conceptualization considering the advances and challenges in the regional companies. It consider...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma de Nuevo León
2008-01-01
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| Series: | Innovaciones de Negocios |
| Subjects: | |
| Online Access: | http://www.web.facpya.uanl.mx/rev_in/Revistas/5.1/A8.pdf |