ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALES

ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALES

Digital television development and its convergence with computer systems and communication networks have improved the chances of user interaction, facilitating electronic commerce through television. The study of technology acceptance indicates that the attitude towards technology is the main precur...

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Bibliographic Details
Main Authors: Arroyo-Cañada, Francisco-Javier, Gil-Lafuente, Jaime
Format: Article
Language:English
Published: ASEPUMA. Asociación Española de Profesores Universitarios de Matemáticas aplicadas a la Economía y a la Empresa 2014-06-01
Series:Rect@
Subjects:
Attitude towards the use of t-commerce
gender
perceived ease of use
t-commerce
interactive digital television
TAM.
Online Access:http://urls.my/gzhfsl
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spelling doaj-5666a908faae480eab99da977ab206ea2020-11-25T00:40:59ZengASEPUMA. Asociación Española de Profesores Universitarios de Matemáticas aplicadas a la Economía y a la EmpresaRect@1575-605X1575-605X2014-06-011513951ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALESArroyo-Cañada, Francisco-Javier0Gil-Lafuente, Jaime1Universitat de Barcelona, SpainUniversitat de Barcelona, SpainDigital television development and its convergence with computer systems and communication networks have improved the chances of user interaction, facilitating electronic commerce through television. The study of technology acceptance indicates that the attitude towards technology is the main precursor of the behavioral intention to use. This study aims to determine the effect of gender on the precedents of the attitude towards use of t-commerce. From information gathered with a self-administered questionnaire we have estimated a Structural Equation Modeling, for two groups, to determine significant differences between the attitude precedents towards the use of t-commerce between men and women.http://urls.my/gzhfslAttitude towards the use of t-commercegenderperceived ease of uset-commerceinteractive digital televisionTAM.
collection DOAJ
language English
format Article
sources DOAJ
author Arroyo-Cañada, Francisco-Javier
Gil-Lafuente, Jaime
spellingShingle Arroyo-Cañada, Francisco-Javier
Gil-Lafuente, Jaime
ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALES
Rect@
Attitude towards the use of t-commerce
gender
perceived ease of use
t-commerce
interactive digital television
TAM.
author_facet Arroyo-Cañada, Francisco-Javier
Gil-Lafuente, Jaime
author_sort Arroyo-Cañada, Francisco-Javier
title ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALES
title_short ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALES
title_full ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALES
title_fullStr ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALES
title_full_unstemmed ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALES
title_sort análisis de la incidencia del género en la actitud hacia el uso del t-commerce mediante la comparación de modelos estructurales
publisher ASEPUMA. Asociación Española de Profesores Universitarios de Matemáticas aplicadas a la Economía y a la Empresa
series Rect@
issn 1575-605X
1575-605X
publishDate 2014-06-01
description Digital television development and its convergence with computer systems and communication networks have improved the chances of user interaction, facilitating electronic commerce through television. The study of technology acceptance indicates that the attitude towards technology is the main precursor of the behavioral intention to use. This study aims to determine the effect of gender on the precedents of the attitude towards use of t-commerce. From information gathered with a self-administered questionnaire we have estimated a Structural Equation Modeling, for two groups, to determine significant differences between the attitude precedents towards the use of t-commerce between men and women.
topic Attitude towards the use of t-commerce
gender
perceived ease of use
t-commerce
interactive digital television
TAM.
url http://urls.my/gzhfsl
work_keys_str_mv AT arroyocanadafranciscojavier analisisdelaincidenciadelgeneroenlaactitudhaciaelusodeltcommercemediantelacomparaciondemodelosestructurales
AT gillafuentejaime analisisdelaincidenciadelgeneroenlaactitudhaciaelusodeltcommercemediantelacomparaciondemodelosestructurales
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