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Gil-Lafuente, Jaime
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Gil-Lafuente, Jaime
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Gil-Lafuente, Jaime
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1
La segmentación del consumidor en las comunidades virtuales de marca a través del coeficiente de adecuación: El caso empírico eDreams
by
Santos-Caballero, Adriana
,
Gil
-
Lafuente
,
Jaime
Published 2016-12-01
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Article
2
ANÁLISIS DE LA INCIDENCIA DEL GÉNERO EN LA ACTITUD HACIA EL USO DEL T-COMMERCE MEDIANTE LA COMPARACIÓN DE MODELOS ESTRUCTURALES
by
Arroyo-Cañada, Francisco-Javier
,
Gil
-
Lafuente
,
Jaime
Published 2014-06-01
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Article
3
Un método para analizar la reputación online de la marca basado en el índice de verosimilitud
by
Arroyo-Cañada, Francisco-Javier
,
Gil
Lafuente
,
Jaime
Published 2013-06-01
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