Strategi Mempertahankan Brand Knowledge Program Televisi Seputar Indonesia di RCTI
Brand of television programs has positive equity. It marks by the strength of audience awareness and familiarity with the name of the program. Marketer of television station are considered can create brand knowledge of the program in the audience memory. Nevertheless, as a business, television indus...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Tarumanagara
2019-07-01
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| Series: | Jurnal Komunikasi |
| Subjects: | |
| Online Access: | http://journal.untar.ac.id/index.php/komunikasi/article/view/3045/3642 |