Selling second best: how infant formula marketing works

Selling second best: how infant formula marketing works

Abstract Background Despite the clear policy intent to contain it, the marketing of formula milk remains widespread, powerful and successful. This paper examines how it works. Methods The study comprised a mix of secondary analysis of business databases and qualitative interviews with marketing prac...

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Bibliographic Details
Main Authors: Gerard Hastings, Kathryn Angus, Douglas Eadie, Kate Hunt
Format: Article
Language:English
Published: BMC 2020-08-01
Series:Globalization and Health
Subjects:
Commercial determinants of ill-health
Infant formula
Breast milk substitutes
Marketing
Multinational corporations
Corporate power
Online Access:http://link.springer.com/article/10.1186/s12992-020-00597-w

Internet

http://link.springer.com/article/10.1186/s12992-020-00597-w

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