Churn Risk Identification as an Important Aspect of Marketing Controlling - the Case of a German Start-up Company
Aim/purpose - The purpose of this paper is to understand possible methods of identifying churn risk in small and medium-sized start-up companies. Design/methodology/approach - This paper describes the case study of a German IT start-up company and its churn risk identification approach. All presente...
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| Format: | Article |
| Language: | English |
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Publishing House of the University of Economics in Katowice
2018-12-01
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| Series: | Journal of Economics and Management |
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| Online Access: | https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_31_60/JEM_34/08.pdf |