The Optimal Green Product Design with Cost Constraint and Sustainable Policies for the Manufacturer

In this paper, we study how the manufacturer balances the investment between the green product and the ordinary product as consumer environmental awareness (CEA) increases. The green product and ordinary product have a basic commonality traditional quality but difference between the premium environm...

Full description

Bibliographic Details
Main Authors: Linghong Zhang, Hao Zhou
Format: Article
Language:English
Published: Hindawi Limited 2019-01-01
Series:Mathematical Problems in Engineering
Online Access:http://dx.doi.org/10.1155/2019/7841097