The Role of Local Community in the Marketing Planning for Sustainable Tourism National Park Skadar Lake (Montenegro)

The relationship between local community and tourism sector is an important issue in the marketing management of tourist destinations in theoretical and practical terms. It is especially important to consider specific issues relating to sustainable tourism marketing process and the participation of...

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Bibliographic Details
Main Authors: Darko Lacmanović, Iva Bulatović
Format: Article
Language:English
Published: University of Novi Sad 2014-07-01
Series:Turizam
Subjects:
Online Access:http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1803_2.pdf