Lead generation strategy as a multichannel mechanism of growth of a modern enterprise
Lead generation strategy describes the marketing process of involvement and capture of interest in a product or service which is aimed at developing sales plans and, as a consequence, soliciting new clients. Lead generation is becoming an increasingly popular demand-generating strategy, which – thro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2016-09-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/lead-generation-strategy-as-a-multichannel-mechanism-of-growth-of-a-modern-enterprise/ |