Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to Achieve Success and Sustainability for Digital Entrepreneurships

Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to Achieve Success and Sustainability for Digital Entrepreneurships

This research focuses on students' online purchase intentions in Pakistan toward different products available for sale on numerous e-business websites. This study's main objective is to determine which methodology is better to enhance customer online purchase intention. It also aims to dis...

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Bibliographic Details
Main Authors: Dandan Dong, Haider Ali Malik, Yaoping Liu, Elsayed Elsherbini Elashkar, Alaa Mohamd Shoukry, J. A. Khader
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-05-01
Series:Frontiers in Psychology
Subjects:
purchase intentions
online purchase intention
perceived risk
social media
e-business
entrepreneurship
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.665194/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.665194/full

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