Emotive and Positive Political Communication on Facebook: The Case of Argentinean Leaders

The communication that political leaders have performed on social media in recent years demands constant and novel approaches for understanding how politicians interact with their supporters in the digital space. In this sense, the aim of this research is to examine the communication that Argentine...

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Bibliographic Details
Main Author: Raquel Tarullo
Format: Article
Language:English
Published: National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest 2020-04-01
Series:Romanian Journal of Communications and Public Relations
Online Access:https://journalofcommunication.ro/index.php/journalofcommunication/article/view/286