Pazarlamada Müşteri İlişkileri Yönetimi (MİY) ve E-MİY Analizlerinin Değerlendirilmesi (The Evaluation of Customer Relationship Management (CRM) and E-CRM Analysis over the Marketing)
Setting up a long-term relationship with the customer and making it a loyal customer by maintaining the continuity of this relationship is one of the important aims of an enterprise. All data collected about customers which are kept in data warehouse become information by analyzing with data mining....
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| Format: | Article |
| Language: | English |
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Dokuz Eylul University
2010-07-01
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| Series: | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
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| Online Access: | http://www.sbe.deu.edu.tr/dergi/cilt12.sayi3/uner%20tugce.pdf |