CREATING A BRAND OF THE INTELLIGENT ENTERPRISE THROUGH BUILDING RELATIONSHIPS WITH STAKEHOLDERS
The purpose of this article is to present the creation of the brand in the intelligent organization mostly based on the building relationships with stakeholders. In contemporary organizations, a lot of attention is paid to different levels of organizational intelligence which is supported by creativ...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2018-12-01
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| Series: | Modern Management Review |
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| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/376 |