The impact of point-of-sale data in demand planning in the South African clothing retail industry
Background: In modern days’ dynamic consumer markets, supply chains need to be value driven and consumer oriented. Demand planning allows supply chain members to focus on the consumer and create optimal value. In demand planning, Point-of-Sale (POS) data are an essential input to the process thereof...
Main Authors: | Douglas N. Raza, Peter J. Kilbourn |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2017-08-01
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Series: | Journal of Transport and Supply Chain Management |
Subjects: | |
Online Access: | https://jtscm.co.za/index.php/jtscm/article/view/304 |
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