The impact of point-of-sale data in demand planning in the South African clothing retail industry

Background: In modern days’ dynamic consumer markets, supply chains need to be value driven and consumer oriented. Demand planning allows supply chain members to focus on the consumer and create optimal value. In demand planning, Point-of-Sale (POS) data are an essential input to the process thereof...

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Bibliographic Details
Main Authors: Douglas N. Raza, Peter J. Kilbourn
Format: Article
Language:English
Published: AOSIS 2017-08-01
Series:Journal of Transport and Supply Chain Management
Subjects:
Online Access:https://jtscm.co.za/index.php/jtscm/article/view/304