Public Relations as Promotional Activity
Public relations give opportunity to the organization to present its image and personality to its own “public”- users, supporters, sponsors, donors, local community and other public. It is about transferring the message to the public, but that is a twoway street. You must communicate with your publi...
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| Format: | Article |
| Language: | English |
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General Association of Economists from Romania
2011-11-01
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| Series: | Theoretical and Applied Economics |
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| Online Access: |
http://store.ectap.ro/articole/657.pdf
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