IS IT DIRECT SELLING A TYPE OF DIRECT MARKETING? ARGUMENTS.
Direct selling, as a type of relationship marketing, facilitates the construction of a customized relation between the company and its clients and assures a long term collaboration between the two parts. For a direct selling company, direct marketing is a powerfull tool used to build strong relati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2015-03-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2015-01.Volumul%202/11_Bobalca%20Soporanu.pdf |