Integration of Agile Approaches in SME’s Product Development: Demand Analysis and Concept Development

In times of a complex, uncertain and dynamic world with increasingly faster product life cycles agile approaches in the early phase of product development are demanded in small and medium sized enterprises (SME’s). Despite the high demand, there is still no generally valid and need-specific solution...

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Bibliographic Details
Main Authors: Manuel Niever, Han Jennifer Trinh, Roman Kerres, Carsten Hahn
Format: Article
Language:English
Published: Athens Institute for Education and Research 2021-10-01
Series:Athens Journal of Business & Economics
Subjects:
Online Access:https://www.athensjournals.gr/business/2021-7-4-3-Niever.pdf