Considering the Future of Pharmaceutical Promotions in Social Media; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
This commentary explores the implications of increased social media marketing by drug manufacturers, based on findings in Hyosun Kim’s article of the major themes in recent Food and Drug Administration (FDA) warning letters and notices of violation regarding online direct-to-consumer promotions of p...
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| Format: | Article |
| Language: | English |
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Kerman University of Medical Sciences
2016-04-01
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| Series: | International Journal of Health Policy and Management |
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| Online Access: | http://www.ijhpm.com/pdf_3158_6860de2ad6c2e41bc13a949a6b31ea29.html |