Research on the promotion path of network live broadcast to the sales of agricultural products

Affected by the epidemic situation and driven by the new economic model, the influence of live broadcast has been expanding. The most significant feature of live selling of agricultural products is direct marketing in production areas, which prevents middlemen from making price differences. Through...

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Bibliographic Details
Main Authors: Chen Junjin, Wang Lin, Bu Le
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/78/e3sconf_iseese2020_04016.pdf