Customer Segmentation Based on RFM Model Using K-Means, K-Medoids, and DBSCAN Methods
A problem that appears in marketing activities is how to identify potential customers. Marketing activities could identify their best customer through customer segmentation by applying the concept of Data Mining and Customer Relationship Management (CRM). This paper presents the Data Mining process...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Udayana
2020-04-01
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| Series: | Lontar Komputer |
| Online Access: | https://ojs.unud.ac.id/index.php/lontar/article/view/58025 |